What we measure, and what we refuse to claim
Every check behind our findings, why we don't lead with a single visibility score, and where measurement ends and judgement begins.
Blog
Notes on getting cited
What we've learned building this, including the parts where the popular advice doesn't hold up. Short posts, no keyword padding.
Schema markup is hygiene, not a growth lever
Structured data earns rich results and entity clarity. The evidence that it lifts AI citations on its own is thin.
robots.txt vs llms.txt: what to allow and why
Training crawlers and retrieval crawlers are different decisions. Confusing them is the most common way sites accidentally opt out of AI search.
What AI visibility actually means
Being named in an AI answer is a retrieval problem before it's a content problem. Here's the difference from classic SEO.
See which questions you lose, and why
We're in private beta and onboarding a small number of teams. Once you're invited, your first report costs $2 plus taxes, and you only subscribe if it's useful.